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Posts tagged with "creative"

Dec 5

What They Don’t Tell You In Ad School - #22 

Layoffs happen.

It’s an awful truth. One you don’t want to think about, especially when you’re job searching. I haven’t even gotten a job yet and now I have to worry about getting fired?!?

Technically, yes. From the day that you’re hired you can be worried about your company saying, “Nope. Sorry. We don’t need you.”

You can yell "No take backs!" as much as you want. Won’t help.

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Dec 1

In my experience…

Nothing happens before the morning coffee. Nothing.

Meetings always start on time. So don’t show up early.

Everyone around you has an iPhone. Everyone in the US does not.

It’s not a matter of staying busy. It’s a matter of shuffling windows. Adjusting the open window, moving YouTube to the bottom of your screen, strategically placing word docs over what you’re really looking at, etc. It’s not wasting time, but staying fresh.

Find a balance between working all day and remaining cool.

It’s not about you. It’s not your idea. It’s your team’s.

Instead of saying an idea won’t work, find a way to make it fly.

When brainstorming, speak before you think.

When executing, think before you speak.

Always sing the happy birthday song.

Don’t decorate your space to show off how awesome you are. Prove it with your work. Pull from your surroundings instead of letting them pull from you.

Know how to nitpick, but don’t be nitpicky. Details can save lives.

Ommwriter can be a help for the clouded writer’s mind. Check it out.

Don’t fall into the trap of being the last one in the office just to be the last one in the office. You know when you are most productive and when you’re just kissing ass.

No matter what you do, you’ll never be up-to-date with timesheets. Ever.

-Insights from another copywriter

Whether you’re still in school, just starting out or have been at it for a few years, this is something we all need to hear.

(Source: vimeo.com)

Top 10 Reasons You Should be Happy You’re a Copywriter

Disclaimer: The resident art director does not endorse this post and thinks being an art director is way cool.

Congratulations copywriters. You had two real choices when you decided to become an advertising creative. And like Indiana Jones, you chose the one that’s not going to melt your face off. You chose copywriting. You chose wisely.

Sure, art direction has its seductive allure. You get to make “art.” You can listen to music that has lyrics without getting distracted as you kern and crop. And you always get to go on the shoot. But don’t be fooled by such petty novelties. Art Directors should be pitied, not envied.

Here’s a list of the top ten reasons why you should thank Bill Bernbach you became a copywriter instead of an art director. And this isn’t even counting the ability to come up with top ten lists.

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What They Don’t Tell You In Ad School - #14

I think this is going to be one of the main themes of this blog, because that’s what you’re here for. To find out what they aren’t telling you.

Some of it will be exciting, some of it will be disappointing. All of it will be true. This is a look at real agency life by real juniors.

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